for Grindex

Update: 09.03.2021

Last week: 8 week 2022 (21.02.2022 - 27.02.2022)

Last full month: Jan 2021

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC
WoW 2 881 -8.5% 58.6% 1.1 1 291 824 -9.5% 84.3% 0.5 -10.3%
MoM 9 905 26.3% 51.5% 5.7 4 344 704 26.7% 79.8% 4 12.3%
YTD 20 674 2.4% 53.8% -5.1 9 181 650 29.7% 81.5% 0.1 12.1%
MAT 118 097 -22.4% 54.8% -6.8 47 714 967 2.7% 80.3% -0.8 -12.8%
CAPSICAM
WoW 43 966 -5.0% 3.7% -0.1 18 103 082 -4.3% 3.8% -0.1 -2.4%
MoM 197 048 -7.4% 3.9% -0.6 80 797 216 -6.6% 4.1% -0.6 7.0%
YTD 361 990 -11.9% 7.5% -0.4 148 259 340 -14.4% 7.9% -1.4 -7.2%
MAT 2 081 362 -20.9% 6.7% -0.7 852 920 462 -12.8% 7.2% -0.9 -12.7%
MILDRONATE
WoW 126 524 -0.8% 22.5% 0.5 62 815 957 2.8% 21.8% 0.9 -3.0%
MoM 430 393 3.2% 20.8% -0.6 175 124 906 7.9% 17.9% 0 6.2%
YTD 888 050 16.8% 16.3% 1.4 392 442 049 20.5% 15.5% 1.2 6.8%
MAT 4 923 162 10.0% 16.6% 2.6 2 000 318 867 13.2% 14.8% 2 -7.2%
SULFARGIN
WoW 3 356 -13.1% 1.0% -0.1 1 627 973 -11.1% 1.3% -0.1 -4.0%
MoM 13 779 -21.2% 0.9% -0.3 6 745 395 -20.1% 1.3% -0.3 4.0%
YTD 26 321 3.0% 1.0% 0.1 12 756 179 7.3% 1.3% 0.3 -7.8%
MAT 164 922 -20.8% 0.8% -0.1 80 623 217 -9.2% 1.2% 0 -11.5%
VIPROSAL
WoW 28 108 -3.7% 4.3% 0 11 166 351 -3.1% 4.3% 0 -3.7%
MoM 121 819 -11.4% 4.4% -0.8 48 011 965 -11.8% 4.6% -0.9 4.8%
YTD 230 845 30.0% 4.4% 1.2 90 969 323 32.2% 4.5% 1 -5.2%
MAT 1 296 774 -6.5% 3.9% 0.3 493 454 614 0.7% 3.9% 0.1 -13.8%

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 2 881 -8.5% 58.6% 1.1 1 291 824 -9.5% 84.3% 0.5 -10.3%
CAPSICAM 43 966 -5.0% 3.7% -0.1 18 103 082 -4.3% 3.8% -0.1 -2.4%
MILDRONATE 126 524 -0.8% 22.5% 0.5 62 815 957 2.8% 21.8% 0.9 -3.0%
SULFARGIN 3 356 -13.1% 1.0% -0.1 1 627 973 -11.1% 1.3% -0.1 -4.0%
VIPROSAL 28 108 -3.7% 4.3% 0 11 166 351 -3.1% 4.3% 0 -3.7%

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 9 905 26.3% 51.5% 5.7 4 344 704 26.7% 79.8% 4 12.3%
CAPSICAM 197 048 -7.4% 3.9% -0.6 80 797 216 -6.6% 4.1% -0.6 7.0%
MILDRONATE 430 393 3.2% 20.8% -0.6 175 124 906 7.9% 17.9% 0 6.2%
SULFARGIN 13 779 -21.2% 0.9% -0.3 6 745 395 -20.1% 1.3% -0.3 4.0%
VIPROSAL 121 819 -11.4% 4.4% -0.8 48 011 965 -11.8% 4.6% -0.9 4.8%

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 20 674 2.4% 53.8% -5.1 9 181 650 29.7% 81.5% 0.1 12.1%
CAPSICAM 361 990 -11.9% 7.5% -0.4 148 259 340 -14.4% 7.9% -1.4 -7.2%
MILDRONATE 888 050 16.8% 16.3% 1.4 392 442 049 20.5% 15.5% 1.2 6.8%
SULFARGIN 26 321 3.0% 1.0% 0.1 12 756 179 7.3% 1.3% 0.3 -7.8%
VIPROSAL 230 845 30.0% 4.4% 1.2 90 969 323 32.2% 4.5% 1 -5.2%

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 118 097 -22.4% 54.8% -6.8 47 714 967 2.7% 80.3% -0.8 -12.8%
CAPSICAM 2 081 362 -20.9% 6.7% -0.7 852 920 462 -12.8% 7.2% -0.9 -12.7%
MILDRONATE 4 923 162 10.0% 16.6% 2.6 2 000 318 867 13.2% 14.8% 2 -7.2%
SULFARGIN 164 922 -20.8% 0.8% -0.1 80 623 217 -9.2% 1.2% 0 -11.5%
VIPROSAL 1 296 774 -6.5% 3.9% 0.3 493 454 614 0.7% 3.9% 0.1 -13.8%

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "CAPSICAM"

SKU #1

## [1] "CAPSICAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "CAPSICAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #2

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs